WHY IS VIDEO SO IMPORTANT ?
When it comes to making important decisions about the way forward for your business, we firmly believe there are many advantages to consider in having a professionally produced video to advertise or market your brand or event. Here are some important points to consider.......
• Online video is the future of content marketing. By 2017, video will account for 69% ofall consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled.
• Video engages people in a way that photos and text alone can't. Movement grabs attention.
• When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that's more than any other channel, apart from Facebook.
• For small-business owners, using video in your marketing can bring faces, voices, personality and heart to your operation, while also demonstrating your authenticity.
• Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. This also scares away customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. An online video will get their attention immediately.
• Video is a highly shareable format and can be shared via multiple channels such as Youtube, Vimeo, Facebook and Linkedin. Youtube is 2nd most used search engine after Google.
• Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth.