When it comes to making important decisions about the way forward for your business, we firmly believe there are many advantages to consider in having a professionally produced video to advertise or market your brand or event. Here are some important points to consider.......

Online video is the future of content marketing. By 2017, video will account for 69% ofall consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled.

• Video engages people in a way that photos and text alone can't. Movement grabs attention.

• When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that's more than any other channel, apart from Facebook.

For small-business owners, using video in your marketing can bring faces, voices, personality and heart to your operation, while also demonstrating your authenticity.

• Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. This also scares away customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. An online video will get their attention immediately.

Video is a highly shareable format and can be shared via multiple channels such as Youtube, Vimeo, Facebook and Linkedin. Youtube is 2nd most used search engine after Google.

• Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth.